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Recycling in style
A fashion show of designer apparel made in part from used KLM materials. KLM and MOAM, a collective of young designers in the Netherlands, made it all possible.
In the presence of the fashion press and the public, the new designs went up on the catwalk on 3 July. The location: the Arcade under Amsterdam’s Rijksmuseum.
The designers at MOAM included the used KLM materials in parts of their unique, hand-made collection. The collection stresses the themes of innovation, sustainability, craftsmanship, and cooperation.
Re-use and recycling
Re-use and recycling is just one pillar in KLM’s sustainability policy. Our goal for 2020 is to waste no raw materials and to re-use or recycle 100% of all waste. By using our old materials and making something new of it, we create added value. Cooperation with these young designers is a creative way of looking at re-use and recycling. The designers chose their materials during a visit to KLM’s Scrap Plaza located near the KLM hangar where used aircraft materials are collected.
Using these materials, the designers created a unique collection of handmade clothes. It resulted in a total of twenty-four new looks—eighteen for women and six for men. A variety of big names from the Dutch design industry assisted the young designers throughout the process. Sadly, the pieces are not for sale. However MOAM designed a special limited-edition scarf, bearing an exclusive print as part of the collection, which is for sale at our online KLM shop (link).
MOAM is a multidisciplinary non-profit platform founded by Martijn Nekoui. It links young creative talent to iconic names in Dutch fashion industry.
"MOAM and KLM both focus on innovation, sustainability and Dutch heritage, which is why this collaboration so successful,”
says MOAM founder and CEO Nekoui. KLM’s up-cycled materials—including engine parts and leather headrests—have been included “seamlessly” into the collection.
The initiative follows on from the collaboration between KLM the Netherlands and the Eindhoven Design Academy. Students from the Design Academy re-used materials from World Business Class cabins and turned them into utensils on display in the Netherlands’ most upscale department store, De Bijenkorf.
At KLM, sustainability is a guiding principle behind every new development. For instance, the carpeting in the new World Business Class interior, laid in 2013, includes re-used Norwegian wool and parts of former KLM women’s uniforms. This made KLM the first company in the airline industry to use a carpet on board that followed the cradle-to-cradle-principle. What is more, at its end of life, the manufacturer will take back the carpet to use it yet again as a raw material.