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KLM materials reused in MOAM design collection
Rubber tires, seatbelts, upholstery and other discarded KLM materials were incorporated into the design collection for MOAM 2016. Young designers presented their collections of unique, handmade designs in Hotel Krasnapolsky.
The fashion show in Amsterdam was all about innovation, sustainability, craftsmanship and cooperation. The materials used were chosen by the designers who make up MOAM, an acronym for Mode (Fashion) Amsterdam. The designers made their selection during a visit to KLM’s Scrap Plaza, a site in the KLM hangars where used aircraft materials are collected.
“The partnership with KLM has taught us a great deal. It’s really special that KLM is willing to donate its used materials to a new generation of young MOAM designers,” said Martijn Nekoui, CEO & Founder of MOAM.
Reuse and recycling
Reuse and recycling are cornerstones of KLM’s sustainability drive. We try to minimize waste and raw materials and, wherever possible, to recycle or reuse materials. By using old materials to create something new, value is added. Our cooperation with these young designers adds a creative dimension to recycling.
Whenever KLM develops new products, sustainability is one of the fundamental principles. One example is the carpeting in the new World Business Class interior, which is made partly of reused Norwegian wool and discarded KLM ladies uniforms. In addition, the manufacturer will later take back the carpet and reuse it as a raw material for other products. This makes KLM the first airline in the industry with cabin carpeting produced in accordance with the cradle-to-cradle principle.
MOAM is a collective of young, talented designers who have graduated from various fashion schools. The event gives them the opportunity to work with leading Dutch fashion designers such as Mart Visser and Jan Taminiau. KLM and MOAM began cooperating in 2015. In July last year, KLM materials starred in a catwalk show in the Amsterdam Rijksmuseum for the first time. For MOAM 2016, the designers spent six months creating a single collection together.