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Dutch Businesses Join Hands
On two December, Her Majesty Queen Máxima of the Netherlands took possession of the report Sustainable Innovation from the Dutch Sustainable Growth Coalition (DSGC), a consortium promoting sustainable growth.
The DSGC is an initiative of AkzoNobel, DSM, FrieslandCampina, Heineken, KLM, Philips, Shell, and Unilever.
The report describes 16 practical cases of sustainable initiatives involving innovations in products and services in the value chain. It is more than a list of success stories; it also looks at the challenges that lie ahead. KLM is represented in the report by two cases. The first involves lightweight cargo nets, in which we have reduced the weight of packaging cargo nets by half to nine kilos. The second story discusses sustainable catering at KLM, one of the agenda points for KLM and the World Wide Fund for Nature in the Netherlands. Click here to see the report.
The Netherlands is putting itself forward as one of the world’s most sustainable countries. The DSGC plays a key role when it comes to taking on social issues that go hand-in-hand with economic growth. In the view of the Confederation of Netherlands Industry and Employers (VNO-CNW), Dutch multinationals do more than provide good example, they also share experience which translates into policy frameworks for governmental authorities. But this same experience is also meant to inspire other businesses to innovate and look at new ways of collaborating.
Over the past ten years, the members of the DSGC have fully embedded sustainability into their own business strategies. In the view of the Dutch business coalition, financial and economic growth go hand-in-hand with the creation of profit for people, the environment, and society as a whole.