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A new life for KLM’s women’s uniforms
Two years ago, KLM’s cabin attendants were clothed in a new uniform. Dutch designer Omar Munie will be giving the old uniforms a new life: as a handbag.
The bags will be made by hand in The Hague. Fabric from the old uniforms will form the basis of the design, which will be finished with fine leather highlights. Omar Munie designed the bag especially for KLM. It will be available in a limited, numbered edition of only 100 pieces. The old uniform fabric also features in Omar Munie’s baggage labels.
When KLM decided to launch a new uniform in 2010, a 90,000-kg pile of old uniforms arose. Under normal circumstances, old uniforms are burned for security reasons. But that’s not particularly sustainable. So we launched an upcycling pilot project involving the conversion of old fabric into a new raw material for new products of an outstanding quality. Our goal: if we succeed in reusing 90,000 kg of clothing we will manage to save at least 500 million litres of water and 4,600 tonnes of CO2 needed to produce new fabric. We took up the challenge in cooperation with a number of partners. Amongst other things, this has resulted in a beautifully designed bag and baggage labels.
At the age of 19, Omar Munie (1986) fled to the Netherlands from Somalia. While studying at the School of Fashion Design he established his own ‘Omar Munie Clothing’ label and won a prize in 2008 for being the ‘Best Entrepreneur Under 25’. Two years ago, he opened his flagship store in Rotterdam. Omar Munie provides a shining example of how to mix creativity with business and KLM is proud to give its old uniforms a new life in cooperation with him. You can find out more about Omar Munie at omarmunie.com.
Where can I buy one?
The bag is available from the KLM webshop shop.klm.com at a price €499. The baggage labels can also be ordered from the webshop at prices upwards of €19, as well as on board KLM flights.
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