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UTZ Coffee: 100 % sustainable
From July we are serving 100% sustainable UTZ Certified coffee to our passengers. UTZ Certified is one of the largest sustainable programmes for the production of coffee, tea and cocoa in the world.
UTZ coffee replaces Rainforest Alliance on board, which guarantees a 30% sustainable production. This is a strong first step, but KLM is raising the bar when it comes to corporate social responsibility. That's why we opt for the most sustainable products wherever possible. With this coffee, which is obtained solely from UTZ certified coffee plantations, we have achieved the highest possible standard in this regard.
Social and environmentally friendly
UTZ Certified was founded by a Dutch producer and a large coffee farmer in Guatemala. The farmers who produce coffee beans under this label receive a fair price for their product and good working conditions are guaranteed.
The UTZ certification has broad benefits: farmers achieve better harvests, better income and better prospects. And it has environmental benefits. Today and in the future.
The same taste
Because KLM works with the same supplier, the roasting process doesn’t change and the coffee tastes the same. The only difference is where the coffee beans come from.
- Coffee is one of the most traded commodities in the world.
- More than 25 million people rely on the coffee industry worldwide.
- Brazil is the largest coffee producer in the world. Almost half of all coffee produced comes from Brazil.
- Coffee is the third most popular drink in the world, after water and tea.
- The Dutch are keen coffee and tea drinkers: we consume on average 147 litres per person per year. That’s more than three cups of coffee a day!